(From Blink Fitness)
Blink Fitness, the premium-quality, value-based gym, is kicking off the New Year with the launch of its 2017 ad campaign featuring 16 of Blink’s very own gym members—not models. While the rest of the fitness industry touts images of six-pack abs and lofty weight-loss goals, Blink is redefining aspiration by showcasing the real, diverse range of people who derive joy and confidence from exercise. From Celestino, who regained the ability to walk again at Blink, to Amy, a working mother of three, who maintains her health—and sanity—by making time for fitness, each and every member in the campaign exudes self-confidence with their own unique inspirations for feeling good and getting healthy.
One out of the 16 gym members was from the Queens area representing Blink Roosevelt!
The final members were selected following a brand-wide casting call via social media (a first for a gym) and an audition in front of a panel of influential “casting agents.” The panel included body-positivity advocates and Blink members Dascha Polanco, known for her role as Dayanara Diaz on Orange is the New Black, former NFL punter Steve Weatherford, and Blink Fitness personal trainer Sabine Milien. To audition, the members shared their fitness journeys and explained why they believe feeling good is the new looking good.
The goal of the 2017 campaign is to challenge industry norms and expand on Blink’s unique Mood Above Muscle™ philosophy, which celebrates the positive emotions you get from working out, not just the physical benefits. A survey commissioned by Blink Fitness and conducted online by Harris Poll last month showed the following sentiments, which illustrates that Blink is onto something greater.
• Roughly 8 out of 10 Americans (82%) say their relationship with their body could be improved
• Nearly two-thirds (64%) of respondents said they find it discouraging to work towards unrealistic body images they see in the media.
• Almost 9 in 10 Americans (89%) who currently work out at a gym feel more confident about themselves when they leave the gym than when they first walk in.
Check out a sneak peak video for the Blink casting call here!
Blink
Do not sign up for this rip off gym membership. The gyms are small and there are many reviews that describe various locations as unsanitary. There are also many complaints with NJ Better Business Bureau and they are not a BBB certified business as a result of that. All the reviews are negative. They have no positive reviews. https://www.bbb.org/new-york-city/business-reviews/fitness-center/blink-fitness-in-new-york-ny-130486 and they have 267 complaints mostly related to their billing practices. Guess their business model is sign up as many people as possible; hope they don’t come. The problem: try to cancel. I purchased membership for someone who decided he didn’t like it but never cancelled. they’ve been raking in a 100% profit on me for over a year. Membership renewal comes and they have the nerve to charge me the annual fee for 2018 and then expect me to pay them a cancellation fee when I have no intention of using the gym in 2018 & it was never used in 2017. Greedy! This was a no obligation month to month contract. I don’t mind the prorated cancellation fee. I just think that the only fair way to handle it is to deduct it from the annual fee for 2018 and return the balance; but, there was no leeway, no attempt to work with me. I’m a disabled senior but these folks could care less. It may look like a good deal; but they are taking advantage of people and ripping them off.