(From Blink Fitness)
Blink Fitness, the premium-quality, value-based gym with locations in Queens, announced today the launch of a brand-wide casting call for the company’s 2017 ad campaign. As part of Blink’s continued efforts to challenge the fitness industry’s norms and advocate for body positivity, the company is inviting its members to “audition” via social media from September 12 to October 7. Over 300 people have already submitted since launch.
Blink’s nearly 300,000 members are eligible to audition for the casting call by submitting a photo or video on Instagram that flaunts confidence and explains why they should be chosen. (See below for additional details)*
Following the submissions, the finalists will be chosen and called back to stand in front of a panel of influential “casting agents” to explain why feeling good is the new looking good. Panelists will include Dascha Polanco, known for her role as Dayanara Diaz on Orange is the New Black and NFL punter, Steve Weatherford.
Blink’s 2017 campaign is an evolution of its “Every Body Happy” platform, which launched earlier this year. The initiative highlighted a variety of confident and happy gym-goers of all shapes and sizes. The campaign continues to support and expand upon the brand’s unique philosophy, Mood Above Muscle™ that celebrates the positive feeling you get from exercise, not just the physical benefits.
*Who can participate?
Current Blink members can audition for the casting call by submitting a photo or video on Instagram that flaunts their confidence and tells Blink why they should be chosen while tagging #BlinkCastingCall and @Blink_Fitness. This is the first time a gym has cast for an ad campaign through social media. The casting call will run from September 12, 2016 to October 7, 2016.